True Fit x Land's End EU
Case Study


How Lands’ End Europe Generates over 5% IRL and Creates Customer Confidence with True Fit

Lands’ End began their partnership with True Fit in the US in 2018 and after continued success, expanded the partnership to both Business Outfitters and Lands’ End Europe. 


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Launched  |  2017

Products Covered  |  Men's, Women's, Children, Footwear

Retailer Profile:

Lands’ End is a classic American lifestyle brand that has established itself as an international multi-channel retailer for quality clothing, accessories, footwear and home products, legendary service and real value. Their mission guarantees customer satisfaction; the company is passionate about every item that it sells, and customer needs influence decisions made across the business.

Read how the Lands’ End team in Europe grew the business
with True Fit and earned:

  • 01.  |  5.4% incremental revenue lift sitewide
  • 02.  |  Boost to sitewide conversion
  • 03.  |  Improved insights into 46% of sessions and the shoppers behind them

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