How Lands’ End Europe Generates over 5% IRL and Creates Customer Confidence with True Fit

Lands’ End began their partnership with True Fit in the US in 2018 and after continued success, expanded the partnership to both Business Outfitters and Lands’ End Europe. Read how the Lands’ End team in Europe grew the business with True Fit and earned:

• 5.4% incremental revenue lift sitewide

• Boost to sitewide conversion 

• Improved insights into 46% of sessions and the shoppers behind them

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