True Fit X Lands' End
Case Study


Lands’ End Delivers Global B2C and B2B Personalization

In an effort to improve the online shopping experience, Lands’ End and True Fit partnered together to deliver personalized product recommendations across B2C sites in the US and Europe, as well as extended the partnership to their B2B unit. Download the case study to read about the True Fit impact within the first 90 days of implementation.



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Launched  |  2017

Products Covered  |  Men's, Women's, Children, Footwear

Retailer Profile:

Lands’ End is a classic American lifestyle brand that has established itself as an international multi-channel retailer for quality clothing, accessories, footwear and home products, legendary service and real value. Their mission guarantees customer satisfaction; the company is passionate about every item that it sells, and customer needs influence decisions made across the business.

  • 25% of all transactions were influenced by True Fit

  • 24 Million recommendations served in 9 months

“By leveraging new technologies, such as True Fit, we are able to insure a proper fit without the lengthy delay that a traditional fit tour causes”

-  Brady Byrnes |  Managing Director of Base Operations  |  American Airlines Uniforms


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