To really personalize fit and style you need to understand the details and construction behind each garment or shoe and its relationship to the consumers who buy and keep them.
Learn why the “average” sized consumer does not exist in the real world and why size recommendations based on average measurements miss the mark.
Fill out the form to download the recent study to learn more about this flaw of averages and how to move beyond it to deliver true one-to-one personalized shopping.
As data analysis creates new opportunities within retail, both to understand customers and generate more business value, retailers must unlearn some of the tactics adopted as standard in the past in order to maximize the potential of data. Download this report to:
The Flaw of Averages, a new study released from True Fit, tackles the concept of crowd sizing, or making fit recommendations based on measurements from a group of alike consumers. Join the webinar on June 20th and find out why size recommendations based on average measurements miss the mark – up to 5 sizes!
Sample of our over 150 major world-wide retail clients.