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"Personalization is really the new battleground for growth. There's a lot of competition for the customer's attention today, and how you can help them have more efficient shopping journeys."

Carrie Tharp
VP Retail | Google Cloud

A video series featuring Forrester, Google
and Prof. Peter Fader, The Wharton School

Personalizing Every Touchpoint of the Customer Journey

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Retailers who personalize every touchpoint of the customer journey are the ones who are increasing lifetime value. Learn from a collection of retail industry experts about how the value of personalization throughout the customer journey - from awareness to the consideration and purchase stages, through service and loyalty - will transform the future of retail.

Featuring

Watch Personalizing Every Touchpoint of the Customer Journey to learn how to:

  • Generate relevant content to inspire individual customers, reach a wider audience and improve online conversion 
  • Delight customers and improve their experience by automatically sorting and serving product recommendations based on their individual preferences
  • Build long-standing relationships post-purchase that encourage customers to return and purchase again
  • Sift through data and extract the most valuable conclusions to implement personalization across the customer  journey    

 

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"Using data is the new sexy. It's the way that organizations today are moving forward. And for organizations that want to compete, especially in the fashion space, this is going to be a priority"

Brendan Witcher
VP, Principal Analyst Serving EBusiness & Channel Strategy Professionals |  Forrester Research

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