The Future of Personalization white paper looks at how retailers can deliver a more personalized, one-on-one online shopping experience. Specifically, the paper looks at the retail landscape and the challenges retailers must overcome in order to achieve personalization, such as understanding the individual consumer, including their style, size and brand affinities as well as external and internal factors that affect their decision making.

Here’s what you’ll discover:

• Industry insights on the current state of online retail, including mobile’s impact on consumer shopping behavior
• Methods on how to look beyond segments and identify each individual consumer
• The benefits of using data, specifically when analyzed and applied in real-time
• How to address privacy concerns when handling personal consumer information
• What the confidence gap is and its relationship to return rates
• Solutions that embody one-on-one personalization for today’s digitally-driven consumer

We invite you to take a closer look at the art and science behind customer personalization in online retail.
Download the full whitepaper to learn how you can empower your consumer.