New guided tour
The Ultimate Guide
to Actioning Shopper Behavior Insights
With D2C brands looking to diversify their channel strategy, zero and first party data become critical to making informed business decisions from what retailers and brands to partner with to consumer persona building by channel.
In this guided tour, you will:
01. | Build shopper personas across gender, market and distribution channels.
02. | Observe your shopper's brand, price and category preferences beyond your 'own four walls' with True Fit's cross market dataset to identify category and brand partnership opportunities.
03. | Learn how to improve fit consistency across your assortment to reduce fit-related returns.
The Ultimate Guide
to Actioning Shopper
Behavior Insights
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Germany
Age: 30+ | Average Height: 165cm
Longer than average Inseam
- Price Conscious, enjoys a discount and remembers previous years discounts
- Straight forward subtle taste, classic washes and fits
- Does not experiment with new styles
- Expects consistent quality
The Ultimate Guide
to Actioning Shopper
Behavior Insights
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Italy
60% Women | 40% Men
Stretchability, soft touch, educated on trends and wants to be informed, Favors Quality
MEN: Prefer classic styles but willing to experiment with new trends and styles
WOMEN: Prefers bootcut or skinny body hugging denim
The Ultimate Guide
to Actioning Shopper
Behavior Insights
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United States
Age: Late 30's to 40's
Basic and Clean | Stretch Fabrics
WOMEN: Will splurge on classic denim once a year but prefers to spend between $40-$50 on trend denim in indigo washes. Favorite brands include ….
The Ultimate Guide
to Actioning Shopper
Behavior Insights
By providing your email address, agree to our Privacy Policy
“We’re always looking to build confidence into our customer’s digital buying journeys, to help them have that ‘trying on’ experience virtually so they can be assured their shoes will fit like a glove. True Fit not only gives us this, but we can also use its data and dashboards to derive granular insights about our core shopper."
- Will Rose | Technology Director | Hotter Shoes
The Ultimate Guide
to Actioning Shopper Behavior Insights
True Fit's Brand Director, Heather Anderson, takes you on a 15 minute guided tour to get to know your next generation shoppers with True Insight, a collection of web-based dashboards that enable retailers to reach beyond their 'own four walls' to harness the power of True Fit's rich cross-market dataset.