How Roolee Gained a 16% Increase to AOV, 17% Reduction in Returns, and a 231% Increase to Revisit Rates During Covid-19

Women’s fast-fashion brand Roolee partnered with True Fit to help grow their digital business through a better focus on bottom line and strategies to better market, promote and sell products. Read how the partnership helped them achieve:

+  4x lift to conversion and 3.6 million fit recommendations 

+  17% reduction in returns for shoppers registered for True Fit

+  16% increase in AOV

+  83% increase in styles viewed per visit

+  231% increase in revisit rates

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Roolee is a women's fast-fashion clothing brand inspiring self-love and genuine sisterhood. Their mission is to find and design the styles that make shoppers excited about life + all the good it has to offer. Ninety percent of Roolee’s business is done via ecommerce, though the brand has two brick and mortar stores in Utah.




Client: Roolee

Products Leveraged: 

discovery-icon True Discovery

confidence_logo True Confidence

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