Co-Founder at Fitzrovia Investment and Retail Advisory
In 2015, as Managing Director, Curran-Usher launched very.co.uk’s premium platform, Very Exclusive. She delivered more than 200 global Premium and Accessible Luxury brands to the group. Identifying the increasing gap in fashion seasons and customer purchasing habits, Curran-Usher’s team led a change in strategy, which aligned the buying strategy to focus on ‘buy now, wear now’, versus the traditional fashion model. She is noted for her ability to understand customer priorities and develop strategies that ensure retention, loyalty, increased conversion, whilst also prioritising problem-solving in customer experience and journey.