True Fit Press

True Highlights

Old Navy, Levi’s and Ann Taylor Named Favorite Fitting Among Shoppers Across Generations

Over the last several months, True Fit’s Analytics team analyzed data from 18,933,548 users from 30+ countries in order to highlight consumer behaviors when asked to think about their favorite fitting brands.

Reduce Size, Style, and Fit Hesitancy with Auto Size Select

Choosing the best size is often one of the greatest hurdles consumers need to overcome when shopping online. If a consumer is unsure of what size will best match their preferences, then the likelihood they will abandon ...

Create a Seamless Shopping Experience with Add to Bag Feature

In order to create a seamless shopping experience for shoppers, the Add to Bag capability eliminates the extra click involved in exiting the True Fit experience and adding the style to cart from the product detail page.

Recent Press

"It’s Not You. Clothing Sizes Are Broken."

"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

As Seen In

P R E S S

True Fit In the News

"Will Online Retailers’ Recommendations Ever Ring True?"

"Anyone with a body knows that clothing sizes are flawed. Could there be a fix?"

"Google Cloud VP of Retail Carrie Tharp: Cyber Monday is ‘make or break’"

"Not All Returns Are Bad: How Retailers Can Reduce Unnecessary Returns"

"Women's sizing is more disparate than ever before, studies show"

"The Outside View: Returns Are Every Retailer’s Double-Edged Sword"

"Data can either be a retailer’s biggest challenge or biggest gift. We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalized shopping experiences that ultimately drive sales and build a more loyal customer base."

Let's Connect!

For media and press inquiries,
please complete the form to connect with a member of our Marketing Communications team.

Contact Us

New Content

Report | Favorite Fitting Brands

The Art and the Algorithm: A Consumer Behaviors Report

Matched Cohort Analysis: The True Test for Incremental Lifetime Value Growth

Old Navy, Levi’s and Ann Taylor Named Favorite Fitting Among Shoppers Across Generations

Reduce Size, Style, and Fit Hesitancy with Auto Size Select

Create a Seamless Shopping Experience with Add to Bag Feature

Press & Media

Watch True Fit on GMA!

Recent Press

"It’s Not You. Clothing Sizes Are Broken."

"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

As Seen In

P R E S S

True Fit In the News

"Will Online Retailers’ Recommendations Ever Ring True?"

"Anyone with a body knows that clothing sizes are flawed. Could there be a fix?"

"Google Cloud VP of Retail Carrie Tharp: Cyber Monday is ‘make or break’"

"Not All Returns Are Bad: How Retailers Can Reduce Unnecessary Returns"

"Women's sizing is more disparate than ever before, studies show"

"The Outside View: Returns Are Every Retailer’s Double-Edged Sword"

"Data can either be a retailer’s biggest challenge or biggest gift. We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalized shopping experiences that ultimately drive sales and build a more loyal customer base."

Let's Connect!

For media and press inquiries, please complete the form to connect with a member of our Marketing Communications team.

Contact Us

New Content

Report | Favorite Fitting Brands

The Art and the Algorithm: A Consumer Behaviors Report

Matched Cohort Analysis: The True Test for Incremental Lifetime Value Growth

Old Navy, Levi’s and Ann Taylor Named Favorite Fitting Among Shoppers Across Generations

Reduce Size, Style, and Fit Hesitancy with Auto Size Select

Create a Seamless Shopping Experience with Add to Bag Feature

For media and press inquiries,
please complete the form to connect with a member of our Marketing Communications team.