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"It’s Not You. Clothing Sizes Are Broken."

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"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

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"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

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True Fit In the News

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"Data can either be a retailer’s biggest challenge or biggest gift. We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalized shopping experiences that ultimately drive sales and build a more loyal customer base."

Carrie Tharp Google Cloud VP of Retail

 

 

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True Highlights

Dressed Up or Dressed Down? What Consumers Are Purchasing Right Now Might Surprise You

True Fit analyzed data from more than 200M shoppers across 42 countries, in parallel with the details of over 220,000 unique products from 8.4M checkouts to find out what consumers are shopping for right now.

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Considering People and the Planet: How Sustainable Footwear Retailer Nisolo Put Themselves in a Position to Pivot

Ethically sourced and made shoe retailer Nisolo has always turned to the two P’s to guide decision-making – people and the planet. The brand understands that people, and not just customers, but also partners working ...

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Here’s a Quick Way Find Out if Your Shoppers Need Fit Guidance

How to Empower Shopper Confidence Perhaps you have identified an uptick in traffic to sizing charts and therefore an opportunity to recommend to your shoppers the right size and styles in order to improve their shopping ...

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