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"It’s Not You. Clothing Sizes Are Broken."

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"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

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"Amazon and Google use A.I. to cut down on billions of pounds of excess inventory destroyed each year"

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"Data can either be a retailer’s biggest challenge or biggest gift. We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalized shopping experiences that ultimately drive sales and build a more loyal customer base."

Carrie Tharp Google Cloud VP of Retail

 

 

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True Highlights

Old Navy, Levi’s and Ann Taylor Named Favorite Fitting Among Shoppers Across Generations

Over the last several months, True Fit’s Analytics team analyzed data from 18,933,548 users from 30+ countries in order to highlight consumer behaviors when asked to think about their favorite fitting brands. 

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Reduce Size, Style, and Fit Hesitancy with Auto Size Select

Choosing the best size is often one of the greatest hurdles consumers need to overcome when shopping online. If a consumer is unsure of what size will best match their preferences, then the likelihood they will abandon ...

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Create a Seamless Shopping Experience with Add to Bag Feature

In order to create a seamless shopping experience for shoppers, the Add to Bag capability eliminates the extra click involved in exiting the True Fit experience and adding the style to cart from the product detail page. 

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