Drapers Digital Festival 2019 London

The Personalization Gap

It’s no secret that the consumer shopping journey is at the forefront of the retail industry’s agenda. Customers today expect to receive not just digitally advanced shopping experiences, but also a sense that the retailer looks at consumer’s individual preferences rather than grouping together “like” customers. Lars Rabe, Managing Director EMEA, True Fit, discussed the necessity of truly personalized shopping experiences, in the keynote address.