True Fit x PacSun
Case Study


How PacSun Raised Incremental Revenue Over 4% by Building Shopper Confidence


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Launched  |  2020

Products Covered  |  Men's, Women's, Children, Footwear

Retailer Profile:

Pacific Sunwear (PacSun) is synonymous with a sunshine drenched California lifestyle. The Retailer offers curated collections to inspired youth, and partners with leading brands including Vans, LA Hearts, Guess, Champion, John Galt, Kendall + Kylie Jenner, Adidas, and more, as well as its own labels.

PacSun is currently thriving among the $830 billion Gen Z retail industry; it’s ranked as a top three apparel brand among teens and the number one teen women’s brand. Digital sales more than doubled recently, now representing almost half of the brand's sales, resulting from large triple digit growth in YoY (2019) and two year comparisons (2018).

What You'll Learn:

  • 01.  |  Conversion rates for shoppers using True Fit more than doubled, to 12.9%
  • 02.  |  Order rates for shoppers using True Fit increased by 38.51% as shoppers felt more confident about purchasing more frequently
  • 03.  |  AOV for shoppers using True Fit grew 6% as shoppers felt less hesitant about purchasing extra items

PacSun saw conversion rates more than double to 12.9% and order rates for shoppers using True Fit increased by 38.51%.


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