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How PacSun Raised Incremental Revenue Over 4% by Building Shopper Confidence

  • Conversion rates for shoppers using True Fit more than doubled, to 12.9%
  • Order rates for shoppers using True Fit increased by 38.51% as shoppers felt more confident about purchasing more frequently
  • AOV for shoppers using True Fit grew 6% as shoppers felt less hesitant about purchasing extra items

PacSun saw conversion rates more than double to 12.9% and order rates for shoppers using True Fit increased by 38.51%.

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