True Fit x JCPenney
Case Study

How JCPenney Increased Revisit Rates, UPT and AOV through Style Discovery
Launched | 2018
Products Covered | Mens, Womens and Kids Apparel, Footwear
Retailer Profile:
As one of the largest retailers in North America, JCPenney has long served as the retail destination for every member of the family, offering apparel and footwear for men, women , juniors, and kids across size-inclusive categories. With an expansive customer base, JCPenney is consistently introducing the latest technologies and solutions to meet the needs of all customers.
What You'll Learn:
- 01. | 214% increase to repeat users who visited the site within 1 week
- 02. | 113% increase in product views and 20% lift in UPT
- 03. | 20% increase to AOV
JCPenney saw a 214% increase in users who revisit the site within the same week, and a 113% increase in product views.
