True Fit x JCPenney
Case Study


How JCPenney Increased Revisit Rates, UPT and AOV through Style Discovery


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Launched  |  2018

Products Covered  |  Mens, Womens and Kids Apparel, Footwear

Retailer Profile:

As one of the largest retailers in North America, JCPenney has long served as the retail destination for every member of the family, offering apparel and footwear for men, women , juniors, and kids across size-inclusive categories. With an expansive customer base, JCPenney is consistently introducing the latest technologies and solutions to meet the needs of all customers.

What You'll Learn:

  • 01.  |  214% increase to repeat users who visited the site within 1 week
  • 02.  |  113% increase in product views and 20% lift in UPT
  • 03.  |  20% increase to AOV

JCPenney saw a 214% increase in users who revisit the site within the same week, and a 113% increase in product views.


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