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How JCPenney Increased Revisit Rates, UPT and AOV through Style Discovery

  • 214% increase to repeat users who visited the site within 1 week
  • 113% increase in product views and 20% lift in UPT
  • 20% increase to AOV

JCPenney saw a 214% increase in users who revisit the site within the same week, and a 113% increase in product views.


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