How to Win New Customers - And Keep Them Coming Back
Global ecommerce sales are expected to reach $4.2 Trillion and make up 16% of total retail sales entering 2021. In order to keep pace with this drastic change in consumer shopping behaviors, fashion retailers and brands must focus on building a great digital customer experience, as every interaction matters. An outstanding shopping experience creates brand loyalty and reduces customer churn - keeping you ahead of your competition during a time with so many opportunities that lie ahead.
Watch our discussion about how to cultivate initial customer engagement into long-term, ongoing relationships. We discussed:
- How to create digital experiences that foster an emotional connection between shoppers and brands
- Strategies for balancing focus on both acquiring and retaining new customers
- What drives repeat purchases and how to implement programs designed to promote customer loyalty and retention
- Meaningful retention metrics retailers should pay attention to and how to improve them
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"Our shoppers are at the center of everything we do, and we’re always looking for ways to create easier and more rewarding shopping experiences that give them another reason to choose Target."
Rick Gomez
Executive Vice President and Chief Marketing and Digital Officer, Target
Featured Speakers
Monica Gout
Monica Gout is True Fit’s Vice President of Customer Success. In her role, she lead’s True Fit’s Customer Success Team in building strong partnerships with our retail customers to drive strategic value in their business, drive customer confidence and and satisfaction, and increase loyalty and lifetime value. Prior to True Fit, she served as the Vice President for Strategy with eBay and the VP for eCommerce Business solutions with Gap.
Premal Mehta
Premal Mehta is True Fit’s Director of Strategic Accounts. In his role, Premal builds a unique and global account partnership strategy for the entire business. Prior to True Fit, he served as Salesforce’s Senior Product Manager, where he was responsible for guiding the product vision, roadmap features, release planning, and go-to-market strategy for selected Commerce Cloud products & features.