With Holiday Digital Window Shopping up 37%, here’s how mobile-first, customer loyalty, easy evaluation and convenience will drive retailers to success in 2022. 

According to True Fit’s Fashion Genome, the Golden Quarter saw strong sales, up 8% in December year-on-year while online fashion checkouts were also up 8% across the three month peak trading period. Digital fashion sales fell back significantly in December but shoppers geared up even earlier than we saw in 2020 as True Fit saw pickup to both traffic and orders across our dataset in early October.