True Fit x Forever New
Case Study


Forever New Reports 4X Conversion Lift with True Fit

Women’s fashion retailer Forever New partnered with True Fit to increase the relevance of communication with shoppers, offer a more convenient shopping experience and remove friction that complicates the experience for shoppers, like scrolling through pages of products to find the right ones and having to deal with returns. 


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Launched  |  2020

Products Covered  |  Women's Apparel & Footwear

Retailer Profile:

Women’s fashion retailer, Forever New, is committed to helping consumers embrace their own personal style through each of their fashion-forward collections. Forever New, based in Melbourne, Australia, has opened over 300 retail stores globally since it was founded in 2006. The brand is known for its classic, feminine pieces that empower women to feel confident and stylish in any outfit they choose. 

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data-driven results around:

  • 01.  |  Incremental Revenue Lift
  • 02.  |  Increased Conversion Rates
  • 03. |  Scaled Recommendations
“The fact that True Fit has such a broad database of customers that use it but also other brands that use it, that in itself is a point for why you need to partner with someone who has experience with this."

-   Carolyn Mackenzie    |   Managing Director   |   Forever New


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