Forever New Reported Significant IRL and Improved Communication, Convenience and Speed with True Fit

Women’s fashion retailer Forever New partnered with True Fit to increase the relevance of communication with shoppers, offer a more convenient shopping experience and remove friction that complicates the experience for shoppers, like scrolling through pages of products to find the right ones and having to deal with returns. Download to read the data-driven results around:

+  Incremental revenue lift
+  Increased conversion rates
+  Scaled recommendations

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Case Study




Women’s fashion retailer, Forever New, is committed to helping consumers embrace their own personal style through each of their fashion-forward collections. Forever New, based in Melbourne, Australia, has opened over 300 retail stores globally since it was founded in 2006. The brand is known for its classic, feminine pieces that empower women to feel confident and stylish in any outfit they choose.




Client: Forever New

Products Leveraged: 

confidence_logo True Confidence

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