A shopper’s second and third purchases at the same retailer are more important than ever. In fact, increasing your customer retention rate by just 5% can increase profits by 25-95%. In order to drive repeat purchases, leading fashion retailers like Kohl’s, Kenneth Cole and Ralph Lauren are incorporating website engagement, transaction data and demographic data to power hyper-relevant customer journeys that drive lifetime value.
In this recent webinar, we looked at trends to guide retailers and brands strategies and increase brand retention and loyalty rates. Access this on-demand recording and learn how to:
+ Create a data driven acquisition strategy that focuses on bringing potential customers to your website that aremore likely to convert and revisit
+ Master ecommerce browse and navigation to make it easy for customers to find the products and styles they will love and keep
+ Offer customer support at all stages of the journey to encourage new customers to complete their first purchase and returning customers to purchase again
Complete the form on the right to access your on-demand video recording of the webinar.
Learn How to Increase Customer Lifetime Value
About the Speaker:
Hannah Jarrett is a retail expert who leads Product Marketing and Enablement at True Fit. In this role, she focuses on bringing differentiated products to market that help retailers drive customer lifetime value and revenue growth.
Prior to True Fit, Hannah worked at Salesforce Commerce Cloud, formerly Demandware, where she built the product marketing function for Commerce Cloud Einstein focusing on bringing the power of AI to more marketers and merchants.
Get in touch with a True Fit team member to learn how your brand can benefit from the True Experience Platform.