150% Increase in Conversion; 50% Decrease in Size Sampling Returns

Athletic retailer ASICS partnered with True Fit to implement digital personalization strategies across their brands. Read how the partnership helped them achieve:

150% increase in conversion rate

50% reduction in size sampling

20% increase in “keep rate”

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“Since the launch of True Fit, ASICS has seen a 150% increase in conversion from product page to cart. He said that translates to a 7.4% conversion rate for True Fit customers versus 2.4% for non-True Fit customers.”


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.


Client: Asics

Products Leveraged: 

Insights_Logo True Insight

confidence_logo True Confidence


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