True Fit x Asics
Case Study


ASICS Reports 150% increase in Conversion and lowers their Ecommerce Return Rates with True Fit.

To personalize the digital shopping experience, Asics implemented fit recommendation technology across all brands.

Read how Asics reduced size bracketing behavior by 50%, lowering returns and driving customer loyalty.


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Launched  |  2018

Products Covered  |  Footwear

Retailer Profile:

Athletic retailer ASICS was founded more than 60 years ago and is a leading designer and manufacturer of running shoes, athletic footwear, apparel and accessories. In an effort to expand their ecommerce strategy, ASICS set out “to personalize the shopping experience for consumers by finding them products that fit well” both in terms of size and style. As is the case with many retailers, “the challenge for ASICS was about fit and lack of knowledge about their products.” 

What You'll Learn:

  • 01.  |  Learn how Asics increased conversion with digital customers keeping 20% more of the products they try when utilizing True Fit.
  • 02.  |  Discover how Asics gave shoppers fit confidence by informing them what size they should purchase with True Fit.
  • 03. |  Read how Asics reduced fit related ecommerce returns by providing fit personalization to shoppers.

“ASICS has been able to collect data on return rates, which enabled us to update our return policy. True Fit has [also] helped the mobile experience for ASICS, increasing the conversion rate and giving customers confidence to make more mobile purchases.”

- E-commerce Director Jason Le Boeuf


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